sedna Global
senda global
senda global
about
Sedna Global provides a more modern, cohesive, and robust approach to maritime risk. Across the global supply chain over 90% of goods are moved across our seas. Commercial shipping needs to be able to respond to threats effectively to maintain operational efficiency and keep the crew and vessel safe.
Collaborating with my colleagues, we collectively determined that a motif of waves and seas would best embody the essence of this brand. By integrating various shades of blues, we aimed to evoke a sense of trust and reliability.
social media
LINKEDIN. INSTAGRAM. TWITTER. YOUTUBEIn my role overseeing social media content at Sedna Global, I took on the responsibility of crafting compelling and cohesive brand messaging across all channels. With a keen understanding of the brand identity and target audience, I curated a wide range of content, including infographics, announcements, branded content, animations, GIFs, and videos.
communication materials
BOOKLET. PRESENTATION. BROSURE.In my role, I specialize in crafting captivating visual elements and layouts for a wide array of communication materials, particularly tailored for tradeshows, meetings, and events. With a keen eye for design and a deep understanding of the target audience, I ensure that brochures, presentations, and booklets are not only visually stunning but also effectively communicate the unique selling points of the product or service.
branding guide
BRAND OVERVIEW. LOGO DESIGN & USAGE. COLOR PALETTE. TYPOGRAPHY. VISUAL ELEMENTS.
During my tenure at Sedna Global, my central emphasis revolved around brand discovery—an essential component in defining the company's identity and market positioning. Engaging in extensive market research, competitor analysis, and trend exploration, I meticulously delved into the intricacies of the industry landscape. Through strategic insights and creative vision, I sculpted a brand that not only sets itself apart from competitors but also strikes a resonant chord with our target audience.
HATS. T-SHIRTS. SWEATSHIRTS. NOTEPADS. BOTTLE OPENERS. MUGS. WATERBOTTLES. KOOZIES.
swag & Merch
Recognizing the importance of merchandise in attracting visitors to our booth and leaving a lasting impression, I developed memorable pieces: from pens and notepads to T-shirts and tote bags, I explored a wide array of swag ideas. By offering attendees a tangible souvenir to remember us by, I contributed to strengthening brand awareness and leaving a positive impression long after the event concluded.